Tag: weeknotes

What happened this week…

• Started thinking about the 16/17 annual analysis.
• Started analysing stock availability, sales and profit at line level from this year to support stock availability next year.
• Set up gender attributes so customers can filter clothing by Men’s or Women’s.
• Arranged our next batch of Magento development work that will allow us to send dispatch notification emails to customers, automate some of our reporting, and be ready to launch more books on the Online Shop.
• Met with the Digital Marketing Team to plan our marketing for next year.
• Prepared for upcoming email marketing of the Gifts From The Heart range to be in the BHF Monthly Newsletter and a dedicated email specifically about the gifts for Mother’s Day.
• Added 22 new products to the Online Shop.

Read this week…

• 2017 Ecommerce Marketing Checklist
• Why Chatbots Work for Businesses
• 6 ways to Increase E-Commerce Traffic with Instagram Automation
• 7 Exceptional E-commerce and Digital Strategy Posts for 2017
• 6 sophisticated examples of dynamic content emails in 2017
• The Hierarchy of Engagement, expanded

Doing next week…

• Launching the London to Brighton Bike Ride t-shirt and hoodie.
• SiteCore and Facebook Advertising Training.
• Improving the descriptions of the Gifts From The Heart range.
• Working with the Market Research Team to develop our strategy validation survey.
• Setting up with EBizMart to explore solutions for taking orders through pop-up shops.
• Qubit Personalisation system training which when set up on the Online Shop will allow us to target customers on their behaviour.
• Having the monthly Ecommerce Management Meeting with a focus on our Marketing Plan.

Interesting stat of the week…

• Last week, the Online Shop was the best performing BHF shop achieving four times the sales of the next best, and more in sales than the fifty worst performing shops.

In the not too distant future….

• More automation and better customer experience.

What happened this week…

• Revised roadmap to shift focus to marketing for next year.
• Marketing Planning for next year.
• Improved upsell offering on Donation Placecards.
• Reviewed requirements for next round of Magento work.Customer Journey mapping session.
• Liaising with Fundraising to bring customers to the Online Shop.
• Went to a Customer Services Strategy presentation by Zendesk.
• Changed Online Shop Navigation to highlight current campaigns.

Read this week…

• Why brands should be making more use of Pinterest
• How do I use Onboarding E-mails for my E-Commerce?
• Product Management in E-Commerce
• Minimum Viable Product – Getting a new product or service to market quickly and reducing risk and overhead at the same time
• How storytelling is helping brands sell more products

Doing next week…

• Ecommerce Marketing meeting to build plans and budgets for next year.
• Continuing to make improvements to the Online Shop to increase conversions.
• Building the ‘Gifts From The Heart’ email for Mother’s Day.
• Competitor Analysis for the Ecommerce Working Group.
• Website load time improvements.

Interesting stat of the week…

• Over the past five years the Online Shop has had 2.2 million visitors.

In the not too distant future….

• Analysis to understand the ‘Gift Givers’ customers group.

What happened this week…

• Had our first lifestyle photo shoot for the new Gifts From The Heart range.
• Improved the sizing information for our clothing.
• Found out about the Information Architecture project for the main website and how it might connect with the Online Shop in the future.
• Analysed ten months of orders from schools to help with planning within customer segments for next year.
• Got some advice on surveys and B2B marketing to help with validating our strategy.
• Worked on how to implement more cohesive email communications for our customers.

Read this week…

• How To Optimize Your Product Pages For Conversions
• Ecommerce Product Reviews Help Shoppers in Era of Distrust
• 5 Keys to Welcome Emails that Make Rewarding First Impressions
• 81% of online abandonment is totally ignored
• Will Biometric Identification Become the Standard in Mobile Payment?Ten principles for design in an age of AI

Doing next week…

• Launching our new range of Gifts From The Heart.
• Customer Journey Mapping and Marketing Planning for the next year.
• Customer Survey planning.
• Setting a Customer Service Strategy workshop with Zendesk.
• RMSP Reporting for Ecommerce.
• Finance Improvements requirements.

Interesting stat of the week…

• In January, 777 people visited the Online Shop after googling ‘British Heart Foundation Wedding Favours’ and 218 other related search terms.

In the not too distant future….

• New email communications strategy and better email templates.

What happened this week…

• Created an improved Sales Reporting Dashboard.
• Had a meeting with our email service provider to look at improving our email communications to customers.
• Had a very interesting visit the the warehouse to look at optimising stock.
• Discovery work for Print-on-demand and Ecards.
• Signed-up for a BHF cycling event to better understand the customer journey.
• Improved Cycling and Dechox category pages and links to the pages.
• Signed up for Magento 2 training.
• Attended the RMSP Programme Board Meeting

Read this week…

• 13 Chatbots on Facebook Messenger, for Merchants
• Post-Purchase Emails: How to Boost Retention and LTV
• Five essential skills for every charity digital role
• Examples of 4 Automated Email Campaigns Every Online Retailer Should Send in 2017
• Product Photography Tips: How to Take In-Context Photos
• The First App That Got Fully Replaced By A Bot

Doing next week…

• Measuring lots of clothing to create new sizing guides.
• Meeting with the Schools Marketing Team to discuss Dodgeballs and Skipping Ropes.
• Lifestyle photo shoot with our new product range.
• Organising a low-impact stock take.
• Trustpilot Trial Final Report.
• Finalising the Customer Satisfaction Survey and start sending it to customers.
• Investigating alternative ways of developing a print-on-demand and ecards business.

Interesting stat of the week…

• 14.9% of our orders have a total value between £20 and £25, whilst orders with a value between £30 and £35 are 11.5% of the total.

In the not too distant future….

More emails, more coordination, more conversion.

What happened this week…

• Reviewed our projects roadmap for February to July.
• Began setting up Freshdesk, our new customer services platform.
• Had a look at opportunities for personalisation of content on the Online Shop.
• Launched Mother’s Day cards.
• Met with an agency to discuss the feasibility of print-on-demand cards and ecards.
• Added ‘Reasons to buy from us’ to product pages.Began driving traffic for Dechox.
• Reviewed the Ecommerce budget for next year.Had the Ecommerce Monthly Management Meeting.

Read this week…

• Why omnichannel retailers won at Christmas
• Qubits Book of Big Ideas
• Identifying the conversion blockers on the mobile websites of 15 UK retailers
• Chatbots: the future of artificial intelligence for e-commerce
• User experience notes from 33 online charities

Doing next week…

• Customer Journey Mapping for Segment 1.
• Meeting with our Email service provider to look at driving more sales through email.
• Working on a Wedding Favours case study.
• Testing our Customer Satisfaction Survey.
• Working on the Customer Services Training Guide for Freshdesk.
• Visiting our warehouse to look at optimising stock levels.
• Sending our last review request email as part of the Trustpilot Trial and analysing the results.

Interesting stat of the week…

• Pin Badge sales for January so far are 175% up against the whole of December and 102% up for January this time last year, with 12 lines selling this year against 4 lines last year.

In the not too distant future….

• Going live with Freshdesk to handle all of our Customer Service enquiries.

What happened this week…

• Prepared the dashboard for Q3 Performance Review
• Photographed our new Gifts For The Heart products
• Worked on the feasibility of print-on-demand cards and ecards for companies
• Attended the Charities Trading Forum at Diabetes UK
• Reported on Ecommerce performance over Q3 at the Quarterly Performance Review
• Started working on the Customer Segment Verticals breakdown
• Investigated how our Finance Reporting works
• Updated our FAQ’s
• Added more links from the main website to the Online Shop

Read this week…

• 2016 Holiday Ecommerce Wrap-upHow to Create Product Pages That Sell More
• How to Conduct a Competitive Analysis for Your Online Business
• These days, everything is ecommerce
• New Oxfam app aims to rebuild trust in charities and increase donations
• E-commerce Trends For 2017

Doing next week…

• Starting the Condition-led Pin Badge campaign
• Meeting with a creative agency to talk about print-on-demand cards and ecards for companies
• Ecommerce Monthly Management Meeting to review our projects roadmap
• Adding the Gifts From The Heart products to the Online Shop
• Learning about Qubit, the digital experience and personalisation platform

Interesting stat of the week…

• 22.5% of the revenue in Q3 was from Donations and Delivery Charges

In the not too distant future….

• Setting up Freshdesk, our new Customer Service System

What happened this week…

• Rebuilt our Trustpilot Performance Report to give more information
• Cycling clothing returns analysis
• Met with the K & T Business Partner to gain support for projects
• Wrote some Frequently Asked Questions
• Reviewed the customer journey for Event participants
• Updated the homepage

Read this week…

• Customer Experience Mapping: What it is and how to do it
• Why the customer success market needs chatbots
• The 5 Critical Failures of 80% of Customer Experience initiatives
• A Step-by-Step Guide to Using Google Analytics’ Enhanced Ecommerce Features
• This is Service Design ThinkingChat is the New Browser
• BitGive launches GiveTrack to track donations in real-time

Doing next week…

• Competitor Analysis of other charities’ online shops
• Adding more links from the main website
• Corporate Cards feasibility study
• Preparing for the Quarterly Performance Review
• Having the Quarterly Performance Review
• Finance Improvement Meetings

Interesting stat of the week…

• From April to December, our Return Rate was 2.31%, 1.93% were refunded and 0.29% were replaced

In the not too distant future….

• Visiting the warehouse to understand how much space our products take up so we can optimise stock levels.

What happened this week…

• Welcomed Rebecca, our new Ecommerce Executive, to the BHF.
• Talked Ecommerce Strategy, Operations and Projects with Rebecca.
• Tested the Online Shop with Google’s new mobile-friendliness tool and scored 96 out of 100.
• Updated the Projects backlog and Roadmap.
• Met with our Logistics company to review the new reporting dashboard and begin planning improvements for next year.

Read this week…

• The Complete Guide to Writing Product Copy That Sells Itself
• How to Hack your E-Commerce Customer Experience
• Lean Feedback, a collaborative workshop to help you deal with user tests results.
• The Ten Most Critical Ecommerce Mistakes You Need to Avoid
• Use these stunning designs and useful tools to improve your Ecommerce UX

Doing next week…

• Overview of Ecommerce Reports with Rebecca.
• Lots of meeting with the Digital teams to introduce Rebecca.
• Christmas Cards sales and marketing report.
• Confirming a few other projects for the new year.

Interesting stat of the week…

• In November we received £6736 in donations. 82% included Gift Aid, meaning we collected an additional £1,385 on top of the donations.

In the not too distant future….

• Sales potential forecasting to inform the Ecommerce strategy.

What happened this week…

• Updated our Backlog
• Presented at the Ecommerce Working Group
• Reviewed the RMSP Draft Requirements Document
• Added to the Ecommerce Knowledgebase
• Worked on a framework for Ecommerce Operations
• Got a new Credit card (which means can carry on selling on Amazon)
• Got shortlisted for the Northern Digital Awards Best Ecommerce Website of the year 

Read this week…

• The 5 biggest problems with Ecommerce payment gateways
• 7 Little mistakes that will cost your Ecommerce business dearly
• Service Design heuristics
• The difference between a journey map and a service blueprint
• Writing Scenarios with Gherkin Syntax
• 4 ways to beat John Lewis at delivery
• What is product strategy and why is it important?

Doing next week…

• Welcoming our new Ecommerce Executive to the BHF
• Ecommerce Immersion Session
• Meeting with our logistics company

Interesting stat of the week…

• Comparing the first week of December this year to last year, the number of visitors using desktops stayed about the same, as did visitors using tablets, but the number of visitors using mobile devices increased by 43%.

In the not too distant future….

• Customer surveys, testing propositions and validating strategy

What happened this week…

• Updated the Ecommerce Projects Roadmap
• Demonstrated Magento to the Community Fundraising Team
• Started building a Weekly Sales and Margin Reporting Dashboard
• Agreed the final Ecommerce As-Is Processes for RMSP
• Prepared the presentation for the Ecommerce Working Group

Read this week…

• Strategize: Product Strategy and Product Roadmap Practices for the Digital Age
• Cognitive bias in user experience
• 27 questions every retailer should be asking their users
• How Google is remaking itself as a machine-learning-first company
• Service Design, A Game Changer
• Think Beyond ‘UX’ – What Service Design Thinking Can Offer Your User Experience

Doing next week…

• Cost Analysis for November
• Planning for improvements to our Customer Services
• Presenting to the Ecommerce Working Group
• Requirements for Community Fundraising Ecommerce Site
• Working on Rebecca’s Induction Plan
• A final push on Christmas Cards marketing

Interesting stat of the week…

• Comparing this November to last November, Pageviews are up 28%, Pages per Session is up 51%, Average Session Duration is up 36%, Conversion Rate is up 52%, Bounce Rate is down 16% and Abandonment Rate is down 11%

In the not too distant future….

• Experience Mapping and Personalisation on the main website to bring more visitors to the Online Shop.