Discussing how to align the National Defibrillator Network with selling defibrillators.
Finalising designs for the new Online Shop.
Building the Selling Defibrillators onboarding emails.
Quarterly Online Shop Roadmap Planning Session.
Interesting stat of the week…
Comparing June 2018 to 2017, the number of new visitors with no shopping behaviour has dropped 28%, and for returning visitors it dropped 8%. This means that more of the visitors to the Online Shop have a greater intention to buy.
Writing descriptions and creating images for Christmas cards.
Meeting with the Cards team to plan Christmas cards.
Reviewing dropship processes for phase 1 of AX.
Meeting with our Magento agency to discuss progress with M2.
Writing test cases for Magento 2 functionality.
Meeting with the Events Marketing Team to discuss Events Merchandise.
Meeting with a branded products supplier.
Interesting stat of the week..
Comparing Conversion Rates by Traffic Source over the last six weeks to the same time last year, Social has increased 325%, Paid Search has increased 91% and Referral has increased 80%
Holding the Accessories Team monthly meeting to discuss clothing rebuys.
Meeting to discuss evolving how we buy for our supporter range.
Putting together our Christmas Card Advertising plan.
Discussing stakeholder communication plans.
Gathering Christmas Card product information.
Meeting the new Web Applications Solution Architect.
Learning how to set up contact forms on the main website.
Discussing data protection for selling defibrillators.
Testing the new Magento 2 site.
Interesting stat of the week…
Comparing the first five months of this year to the same period last year, we’ve seen Conversion Rate increase by 42%. The greatest increase was 319% from Social traffic, then 57% increase from Referral traffic and a 37% increase from Organic traffic
In the not too distant future….
A ‘test and learn’ approach to new products on the Online Shop.
Meeting with our logistics company to review the past month.
Writing user testing plans for selling Defibrillators.
Discussing the brand positioning of selling Defibrillators.
Meeting Mickey and jumping of fountains.
Interesting stat of the week…
Looking at the 329 different products we’ve sold since the beginning of January, the top ten per cent of products accounted for 57% of unique purchases.
In the not too distant future….
User testing the commercial proposition for selling Defibrillators.
Holding our first monthly product meeting with the Giftware Team.
Setting up our new Dotmailer account.
Attending iWeb live.
Going to a talk about Blockchain in the charity sector.
Running a Defibrillator customer journey mapping workshop.
Discussing finance processes for supporting defibrillator sales.
Interesting stat of the week…
Comparing traffic from the main website to the Online Shop over the previous two weeks of this year to last year, we’ve seen a 36% drop in unique visitors but an increase of 57% in revenue, 71% in transactions, and 146% in revenue per visitor.
Finalising the first batch of designs for the new Online Shop.
Meeting with a Defibrillator supplier.
Reviewing the menu structure for the new Online Shop.
Preparing a prototype for the Selling Defibs proposition.
Discussing having Publications on the Online Shop.
Preparing for the Ecommerce meetings with the Warehouse Team.
Interesting stat of the week…
Comparing the last twelve months to the previous twelve months, the number of transactions on Mobile has increased 61% compared to 33% average across all device types, the revenue has increased 67% compared to 45% for all devices, and conversion rate has increased 20% compared to the average of 13%.
Reviewing the Online Shop with our Retail Director.
Continuing to document order management processes.
Developing the Selling Defibs proposition for Ecommerce.
Interesting stat of the week…
This month so far, 73% of conversions were from referral traffic, 32% from direct traffic, 18% from organic search. 28% had two traffic sources, and 2% had three sources.