Reviewing Attributes in AX and how we’ll use them.
Collating AX/Magento interface requirements.
Working with the warehouse to help them utilise the new hourly order export files.
Writing more development project requirements.
Reviewing our Customer Services improvement plan.
Reviewing Christmas card advertising.
Preparing for the Ecommerce Monthly Management meeting.
Starting marketing for World Heart Day.
Interesting stat of the week…
Christmas cards this year compared to last year: The first page of products has seen a 272% increase in unique pageviews, conversion rate for all Christmas card pages is up 34%, and Christmas card revenue is up 116%. That’s a good start.
Writing a briefing for using Freshdesk to handle customer services enquiries.
Designing marketing emails for Christmas cards.
Key User Familiarisation with Dynamics AX.
Meeting with our warehouse partner to discuss to systems intergration.
Automating sales reporting.
Discussing the next steps for selling Defibrillators on the Online Shop.
Meeting the new Email Marketing Manager.
Analysing call volumes and the value of orders placed on the phone.
Interesting stat of the week…
So far this year we’ve sold nearly 29,000 pin badges. That’s more than fifty-five jumbo jets worth of people with a British Heart Foundation pin badge.
Reviewing all the information we need to collect from third-parties to support interfaces for RMSP.
Confirming all the interfaces that are required to support data transfer between Ecommerce systems.
Updating the Ecommerce Marketing Plan.
Beginning to advertise Christmas cards.
Setting up for World Heart Day at the end of September.
Interesting stat of the week…
Comparing August this year to August last year, Sessions are up 33%, Users are up 35%, Pageviews are up 26%, Checkout success is up 16%, Account sign-ups are up 42%, transactions are up 17%, Average Order Value is up 26% and Revenue is up 48%. It’s been a pretty successful month.
In the not too distant future….
Analysing campaign sign-up and purchase data to understand how marketing and product affect the customer journey.
Dev work to increase donations on the Online Shop.
RMSP Buying & Merchandising document review.
Testing of the new search function for the Online Shop.
Setting up Qubit on the Online Shop UAT site.
RMSP Dropship Interface Design Workshop.
Analysis of fundraising campaign sign-ups compared to Online Shop customers.
Marketing planning for Christmas cards.
Interesting stat of the week…
This year so far, compared to last year, The Online Shop has seen a 41% increase in unique visitors. This growth is spread over all age groups with the 55 – 64 year old seeing the largest increase of 57%, the 25 – 34 year old next at 54%, 35 – 44, 45 – 54, and 65+all seeing a 45% increase, and lagging behind, the 18 – 24 year old’s have only increase 23%.
In the not too distant future….
Launching our first affiliate business model to sell second-hand book
Discussing the need for an Ecommerce work stream in RMSP.
Discussing the approach to defining data entities.
Reviewing the Business Process Catalogue for the RMSP Contact Centre.
Attending a dropshipping functionality workshop.
Interesting stat of the week…
Comparing the last week with the same week last year, Total Conversions were up 36%, Assisted Conversions were up 75%. Referral traffic gave us 62% of our conversions, Direct traffic gave us 19% and Conversions from Referral and Direct traffic together accounted for 18% of conversions.
Attending the first Retail Digital Innovation Group.
RMSP Interfaces workshop for Magento.
Setting up for selling tickets for the Beating Hearts Ball.
Scheduling Magento dev work for increasing donations on the Online Shop.
Scheduling testing of the Magento dev work for the Facebook Shop.
Working with WorldPay to automate finance reporting.
Visiting our Warehouse to review performance and plan for the near future.
Interesting stat of the week…
Our top conversion paths in August were Referral from the main website and Direct traffic, which accounted for 18.3% of conversions, Email and Direct, which accounted for 12.5%, and Organic Search and Direct, which gave us 10% of conversions. This tells us that we depend Referral, Email and Organic traffic for building awareness and interest, and then people come back to the Online Shop later to place an order.
RMSP Key User Familiarisation for creating products and taking orders.
Product development and logistics for CPR Training Kits.
Planning for Christmas card marketing.
Interesting stat of the week…
Comparing this week with the same week last year, Users up 53%, Sessions up 55%, Transactions up 50%, Average Order Value up 70% and Revenue up 155%. It’s been a good week.
RMSP Inventory, Buying and Merchandising, and Interfaces Workshops.
Reviewing Events marketing from this year to inform planning for next year.
Setting up Christmas cards on the Online Shop.
Marketing planning for Christmas cards.
Reviewing Facebook advertising for June.
Making changes to Magento to improve the site SEO.
More user experience research
Interesting stat of the week…
Traffic to the Online Shop this month has had some ups and downs throughout July. Our issues with Google meant the number of sessions from Organic Search dropped 39% compared to last year, our Summer Sale email meant that Email traffic increased 1,710%, and Social traffic increased 751%. Overall, traffic was up 72% compared to last year.
Working on Products Data Feeds to support advertising.
More User Testing sessions.
Ecommerce Monthly Management Meeting
Interesting stat of the week…
Of all the visitors we had this week, 86% of non-convertors were new visitors with only 14% coming back for another look, but for the convertors 43% were new visitors and 57% returning visitors.