What happened this week…
- The new transactional email templates went live.
- Tested Hourly Order Exports to help the warehouse be more efficient in their order picking.
- Analysed call volumes and phone orders.
- Tested the new Weekly Finance Reports to automate our financial reporting.
- Met with our warehouse team to talk about the changes required as part of RMSP.
- Set up the tests for our Facebook Shop.
- Arranged for Christmas cards to be featured in the Heart Matters email newsletter in November.
- Designed our first marketing email for Christmas cards to go with 100 days till Christmas.
- Met the new Email Marketing Manager and talked about automating emails.
Read this week…
Doing next week…
- Reviewing Attributes in AX and how we’ll use them.
- Collating AX/Magento interface requirements.
- Working with the warehouse to help them utilise the new hourly order export files.
- Writing more development project requirements.
- Reviewing our Customer Services improvement plan.
- Reviewing Christmas card advertising.
- Preparing for the Ecommerce Monthly Management meeting.
- Starting marketing for World Heart Day.
Interesting stat of the week…
- Christmas cards this year compared to last year: The first page of products has seen a 272% increase in unique pageviews, conversion rate for all Christmas card pages is up 34%, and Christmas card revenue is up 116%. That’s a good start.
In the not too distant future….
- Ecards and digital products.
What happened this week…
- Set up products and marketing for World Heart Day.
- Started selling tickets for The Beating Hearts Ball.
- Started selling London to Brighton Off-road clothing.
- Started advertising Christmas cards.
- Did Defibrillator training.
- Prepared for an RMSP meeting with our warehouse partner.
- Approved the new transactional email templates going live.
- Consolidated drop-ship questions for RMSP interfaces.
Read this week…
Doing next week…
- Writing a briefing for using Freshdesk to handle customer services enquiries.
- Designing marketing emails for Christmas cards.
- Key User Familiarisation with Dynamics AX.
- Meeting with our warehouse partner to discuss to systems intergration.
- Automating sales reporting.
- Discussing the next steps for selling Defibrillators on the Online Shop.
- Meeting the new Email Marketing Manager.
- Analysing call volumes and the value of orders placed on the phone.
Interesting stat of the week…
- So far this year we’ve sold nearly 29,000 pin badges. That’s more than fifty-five jumbo jets worth of people with a British Heart Foundation pin badge.
In the not too distant future….
- Taking donations directly on the Online Shop
What happened this week…
- RMSP Ecommerce processes workshop to define to-be processes.
- Launched the new Defibrillator Signs and Posters, and created a new category on the Online Shop called ‘Health’.
- Reviewed all the currently in-scope and new-required interfaces for Ecommerce within RMSP.
- Continued to add to our Christmas Card Marketing Plan and agreed budget.
- Began collecting Attributes to extend product information in AX.
- Approved development work on the new Weekly Finance Reports to automate sales reporting.
- Set up categories in Magento to feed products into our new Facebook Shop.
Read this week…
Doing next week…
- Reviewing all the information we need to collect from third-parties to support interfaces for RMSP.
- Confirming all the interfaces that are required to support data transfer between Ecommerce systems.
- Updating the Ecommerce Marketing Plan.
- Beginning to advertise Christmas cards.
- Setting up for World Heart Day at the end of September.
Interesting stat of the week…
- Comparing August this year to August last year, Sessions are up 33%, Users are up 35%, Pageviews are up 26%, Checkout success is up 16%, Account sign-ups are up 42%, transactions are up 17%, Average Order Value is up 26% and Revenue is up 48%. It’s been a pretty successful month.
In the not too distant future….
- Analysing campaign sign-up and purchase data to understand how marketing and product affect the customer journey.
What happened this week…
- Discussed how to sell London to Brighton merchandise as part of the registration process.
- RMSP and Ecommerce overview workshop.
- RMSP Ecommerce to-be mapping for all processes.
- Reviewed the Business Process Catalogue for the Contact Centre module in AX.
- Met the new Head of Digital for the BHF and provided a brief overview of how Ecommerce works.
- Attended an RMSP Data Migration session.
- Worked on the product development and commercial agreement for selling CPR Training Kits on the Online Shop.
- RMSP Dropship Interface Design Workshop.
Read this week…
Doing next week…
- Dev work to increase donations on the Online Shop.
- RMSP Buying & Merchandising document review.
- Testing of the new search function for the Online Shop.
- Setting up Qubit on the Online Shop UAT site.
- RMSP Dropship Interface Design Workshop.
- Analysis of fundraising campaign sign-ups compared to Online Shop customers.
- Marketing planning for Christmas cards.
Interesting stat of the week…
- This year so far, compared to last year, The Online Shop has seen a 41% increase in unique visitors. This growth is spread over all age groups with the 55 – 64 year old seeing the largest increase of 57%, the 25 – 34 year old next at 54%, 35 – 44, 45 – 54, and 65+all seeing a 45% increase, and lagging behind, the 18 – 24 year old’s have only increase 23%.
In the not too distant future….
- Launching our first affiliate business model to sell second-hand book
What happened this week…
- Started discussing the gaps for data migration for RMSP.
- Attended the first Retail Digital Innovation Group meeting.
- Reviewed the current blockers for RMSP Interfaces work stream.
- Built a Telegram bot and integrated it into our Trello & ButlerBot workflow.
- Scheduled the dev work for implementing the Facebook Shop.
- Styling changes to our new search functionality.
- Testing transactional emails.
- Met with our logistics partner to review the past month and discuss continuing improvements.
- Rebecca set off fire extinguishers.
Read this week…
Doing next week…
- Discussing the need for an Ecommerce work stream in RMSP.
- Discussing the approach to defining data entities.
- Reviewing the Business Process Catalogue for the RMSP Contact Centre.
- Attending a dropshipping functionality workshop.
Interesting stat of the week…
- Comparing the last week with the same week last year, Total Conversions were up 36%, Assisted Conversions were up 75%. Referral traffic gave us 62% of our conversions, Direct traffic gave us 19% and Conversions from Referral and Direct traffic together accounted for 18% of conversions.
In the not too distant future….
- More clothing for children.
What happened this week…
- Launched Christmas cards and sold our first pack on the 7th August.
- Set up the new trolley tokens for the new pound coin.
- RMSP workshops to plan interfaces between Magento and AX, and AX and the Warehouse.
- Completed the requirements for taking Donations on the Online Shop.
- Wrote a presentation about our wedding favours.
- Tested the new search functionality for the Online Shop.
- Tested product data feeds for advertising.
- Tested the new transactional email templates.
- User research to find out if visitors use Related Products on the Online Shop.
Read this week…
Doing next week…
- Attending the first Retail Digital Innovation Group.
- RMSP Interfaces workshop for Magento.
- Setting up for selling tickets for the Beating Hearts Ball.
- Scheduling Magento dev work for increasing donations on the Online Shop.
- Scheduling testing of the Magento dev work for the Facebook Shop.
- Working with WorldPay to automate finance reporting.
- Visiting our Warehouse to review performance and plan for the near future.
Interesting stat of the week…
- Our top conversion paths in August were Referral from the main website and Direct traffic, which accounted for 18.3% of conversions, Email and Direct, which accounted for 12.5%, and Organic Search and Direct, which gave us 10% of conversions. This tells us that we depend Referral, Email and Organic traffic for building awareness and interest, and then people come back to the Online Shop later to place an order.
In the not too distant future….
- Taking a lot more donations on the Online Shop.
What happened this week…
- Set up Christmas cards on the Online Shop.
- Warehouse interfaces process mapping and workshop.
- User experience research using Sessioncam to understand customer pain points.
- Magento Development Project work for Facebook Shop and product feeds for advertising.
- Advertising Analysis for July.
- Working through the August Stock Monitoring actions to optimise our stock holding.
- RMSP Key User Familiarisation for product set-up.
Read this week…
Doing next week…
- Launching Christmas cards.
- RMSP Interfaces Workshops.
- More User Experience research using Sessioncam.
- Magento Development Project Work for Donations.
- RMSP Key User Familiarisation for creating products and taking orders.
- Product development and logistics for CPR Training Kits.
- Planning for Christmas card marketing.
Interesting stat of the week…
- Comparing this week with the same week last year, Users up 53%, Sessions up 55%, Transactions up 50%, Average Order Value up 70% and Revenue up 155%. It’s been a good week.
In the not too distant future….
- Selling tickets for The Beating Hearts Ball
What happened this week…
- Launched the Summer Sale, which has performed far better then expected.
- Started developing the product range for the AllStars schools programme.
- Customer Contact Centre solution design workshops for RMSP.
- Another successful user experience testing session.
- Met with our Magento agency to talk about making project delivery more efficient.
- Reviewed a Data Integration Platform for RMSP.
- Had the Ecommerce Monthly Management Meeting to discuss projects over the next few months.
Read this week…
Doing next week…
- RMSP Inventory, Buying and Merchandising, and Interfaces Workshops.
- Reviewing Events marketing from this year to inform planning for next year.
- Setting up Christmas cards on the Online Shop.
- Marketing planning for Christmas cards.
- Reviewing Facebook advertising for June.
- Making changes to Magento to improve the site SEO.
- More user experience research
Interesting stat of the week…
- Traffic to the Online Shop this month has had some ups and downs throughout July. Our issues with Google meant the number of sessions from Organic Search dropped 39% compared to last year, our Summer Sale email meant that Email traffic increased 1,710%, and Social traffic increased 751%. Overall, traffic was up 72% compared to last year.
In the not too distant future….
- Selling CPR Training Kits for Restart A Heart Day
What happened this week…
- Reviewed the new range of clothing that we’ll be launching soon.
- Started Key User Familiarisation with our new Retail Management System.
- Tested Hourly Order Export files and new email designs.
- Went to a really interesting RMSP interfaces design workshop.
- Visited a retailer who is using the same system as we will be using.
- Prepared email and social and advertising marketing activities for the Summer Sale.
- Talked about selling CPR mannequins on the Online Shop.
Read this week…
Doing next week…
- Launching the Summer sale.
- Writing Christmas card descriptions.
- RMSP Contact Centre Solution Design workshops.
- Meeting our new Project Manager at iWeb.
- Working on Products Data Feeds to support advertising.
- More User Testing sessions.
- Ecommerce Monthly Management Meeting
Interesting stat of the week…
- Of all the visitors we had this week, 86% of non-convertors were new visitors with only 14% coming back for another look, but for the convertors 43% were new visitors and 57% returning visitors.
In the not too distant future….
- Developing a new range of products for Schools.
What happened this week…
- RMSP Key User Familiarisation for Buying & Merchandising.
- Had our first of many User Testing sessions to find out how people use the Online Shop.
- Began setting up Christmas cards.
- Made some small changes to the improve the customer experience on the Online Shop.
- Created marketing materials for the Summer Sale.
- RMSP Solution Design for Inventory & Warehousing and Interfaces.
- Meet with the Finance Team to discuss how to automate importing sales records into the finance system.
- Began to tackle our Google Organic Listing issue.
Read this week…
Doing next week…
- Working through the AX Business Process Catalogue to best standard functionality.
- More user testing to build up our knowledge about how people use the Online Shop.
- Interface Workstream workshops to design the interface between AX and Magento.
- Begin testing Qubit for personalisation and testing on the Online Shop.
- Visiting CountryWide to see how they are using AX.
- Preparing to launch the Summer Sale.
- Starting product development for the new range to support the Allstars Games for Schools programme.
- Meeting with PS&S to discuss selling CPR Kits.
Interesting stat of the week…
- Throughout July so far, 42% of visitors to the Online Shop used mobiles, but these visitors only viewed 35% of all the pages viewed, and placed only 27% of the orders.
In the not too distant future….
- Single Sign On between the Online Shop and the main BHF website.